Faction Media Repeats Success at the Business Marketing Association’s 2010 Gold Key Awards
The Business Marketing Association announced the winners of their annual Gold Key Awards competition with Faction Media being recognized an amazing 9 times. Faction took top honors in the Demand Generation, Search Engine Marketing, Direct Response, Web-Based Sales Tools and Channel Enablement programs categories. To top off the event Faction was presented with the Best Creative of the Year honors over all entries in the competition.The Gold Key Awards are recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing. This year’s program included over 130 entries in 38 categories from top B2B businesses and marketing agencies. Entries were reviewed and graded by a panel of six independent judges from across the country comprised both of agency and corporate marketing professionals.
“Across our entire client base, our 2009 work thematically centered around our channel partners”, said Dave Greves Co-Founder and CEO. “In a touchy economy the challenge has been to focus on extending our clients brands throughout the channel while creating value for their partners. It makes sense that the award winning programs and tools that Faction has created would be recognized for their results and return on investment.”
The BMA Gold Key’s have a long history for identifying, evaluating and rewarding those entrants who have excelled in performance marketing. Faction’s commitment to accountability and return on clients’ marketing investment aligns perfectly with the Business Marketing Associations values. This years award winning client companies include Avaya, Level 3 Communications, USA Swimming, tw telecom, and Johns Manville (a Berkshire Hathaway Company).