Johns Manville: Home Energy Analysis

Strategy:

This online energy analysis tool provides the residential insulation buyer with the means to assess their energy footprint based on factors like region, size of home, age of home, depth of attic insulation and more. Initially developed for online use, this tool was adapted to inhabit retail kiosks in big box hardware stores where JM products are sold. After completing the energy assessment, a printed recommendation gives the consumer a roadmap for making a smart product selection that will substantially improve their interior environment.