Johns Manville: Online Properties

Strategy:

To serve Johns Manville's two unique and disparate customer groups, we created JMhomeowner.com and SpecJM.com. The softer creative direction of JMhomeowner.com helped us speak more effectively to the female-skewed consumer home-owner demographic, while SpecJM.com takes the design and makes it distinctly appropriate for a different audience segment: architects and other building professionals.