Avaya Mobile Communications Tour

Strategy

Our goal was to deliver an interactive, high-touch experience with Avaya’s products —and what is more interactive and high-touch than bringing Avaya’s suite of products and solutions right to your doorstep. This 18-wheeler was a rolling sales juggernaut, traveling throughout the continental US and Canada, stopping at prospective client companies. Armed with working demonstrations of Avaya products, tailored to small businesses and enterprise applications alike.

At each product station, prospects were given the opportunity to text-message a number that would forward them more information to their inboxes, so follow-up materials would be waiting for them when they got back to their offices.

Faction oversaw the initial design and three subsequent renovations of the truck, to stay ahead of the demands of the marketplace with new products and services.

Results

The tour visited 74 different cities in North America, hosted 123 unique events, registered 2,660 people, generated 2,644,772 impressions of the Avaya brand, conducted 8 press interviews, generated 319 leads, uncovered $37,776,497 in funnel opportunities (direct & indirect), converted 30 deals and closed $6,687,213 in revenue.

Awards

2007 BMA Gold Key
2007 AMA Bronze Peak