Fuller's Branding Campaign

Strategy

To support the British Invasion Campaign, Faction and Fuller’s developed a comprehensive marketing strategy in test areas to measure effectiveness. These regional efforts keyed upon a multi-touch campaign to generate brand awareness and direct response.

Online, Fuller’s ran SEM efforts combined with display advertising and email marketing revolving around a sweepstakes. Offline, we looked to support brand awareness with print ads, outdoor, pedi-cab signage and radio spots. The impact of the campaign’s brand component is difficult to quantify outside of the increase in US sales.