Agency News
Here's what's happening at Faction...
04.21.2008 - Faction Media in DM News on Telecom Marketing
Aaron Batte discusses how Faction Media helps navigate marketing telecom giants Avaya and Time Warner Telcom in a competitive landscape.
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04.04.2008 - Interactive B2B Marketing Agency Experiences Unprecedented Growth
Faction Media, an interactive digital advertising and B2B marketing firm, has experienced an unprecedented (324%) increase in billings since its inception in 2005 by providing clients ingenious, strategic solutions and executions in the rapidly evolving and complex 21st century marketing landscape.
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03.24.2008 - Faction Media in the BtoB Interactive Issue
Dave Greves gives the Faction Media perspective on B2B Web site design along with its place in the overall communication mix.
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03.17.2008 - Faction Media in Advertising Age
Aaron Batte discusses how Faction Media competes with digital giants for top digital marketing talent
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02.20.2008 - How to Maximize Real-World Product Demos: 8 Strategies to Convert 40% More Leads
A Marketing Sherpa Case Study demonstrating how Avaya and Faction Media melded a mobile-demo truck campaign into their overall campaign to convert leads at a 40% rate. They also reduced 20% off the time of a typical conversion.
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01.31.2008 - SEMPO Nomination for 2008 Board of Directors
Faction Media's Steve Riegel nominated for the Search Engine Marketing Professional Organization Board
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10.01.2007 - Strategy gap: Planning for proliferation in media channels
One of the core issues that marketers are currently maneuvering through is proliferation. The marketing landscape has been transformed by technology, media segmentation, and expanding distribution channels. Here are some tips for overcoming the gap between online execution and corporate marketing strategy.
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07.28.2007 - Demand Generation Strategies recognition for Johns Manville
Faction Media was awarded for Demand Generation efforts on behalf of Johns Manville at the 31st Annual BMA International Pro-Comm Awards Competition.
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05.12.2007 - BMA Gold Key Awards for B2B Marketing
Faction Media was honored for B2B Marketing efforts at the 2007 Business Marketing Association Colorado Gold Key Awards Competition.
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12.15.2006 - Demand Generation - The New Rule of Marketing Engagement.
Today your products and services are bought, not sold. Customers are in control with unprecedented ability to decide not only what information they receive, but when, where and how they receive it. Savvy business marketers now must engage customers on their terms-and Demand Generation is the new rule of engagement.
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12.01.2006 - Branding Below the Fold
Not all effective advertising occurs in the most obvious of places. And you don’t necessarily need the exorbitant budgets associated with larger campaigns to benefit from this elusive phenomenon. All too often opportunities are quickly dismissed as ineffective simply because we as marketers, not consumers, discount their worth. Many times less desirable placements ironically yield surprisingly effective results.
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10.09.2006 - BtoB Magazine: Problem Solved - Intelligent Search Architecture™
Problem: Connecting the target audience to the appropriate Web site content using search engine marketing.
Solution: Traditional b-to-b marketing requires considerable strategic planning to engage key decision-makers; b-to-b search engine marketing is no different.
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07.07.2006 - Battle lines drawn over Net neutrality
As the U.S. Congress argues the pros and cons of network neutrality, many companies doing business on the Internet say their very futures may be at stake.
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07.04.2006 - Denver test market for beer ads
A London brewer with roots dating back three centuries is trying to win the hearts and minds of Denver beer drinkers.
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05.18.2006 - New Ad Agency Raises its Flag Over Denver
Online and search engine marketing is hot. How hot? A new Denver advertising agency formed late last year expects to generate over $2.5 million in revenue in its first full year and predicts that continued growth will force them to expand beyond their 2,500 square foot LoDo office within six months.
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12.19.2005 - Faction Media Aquires Colorado Based Marketing Firm Theory, LLC.
The combination of Faction Media and Theory will provide enhanced marketing support for clients and further strengthen the capabilities and service offerings of Faction Media.
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