NAVIGATING THE DIGITAL MARKETING LANDSCAPE ISN'T CHILD'S PLAY.
What does digital marketing mean to you? To us, it’s a pretty big sandbox with all sorts of fun and effective tools to use – with new ones emerging constantly. But which tools? When? For who? Having the technical expertise to play in the digital sandbox is one thing, but having the experience and instinct for effective digital strategy is quite another.
Just take this year’s Silver Sledgehammer-winning entry for the BMA PROCOMM Awards on behalf of Johns Manville as an example. We consolidated 10 existing sites into one, while increasing organic search results by 89%, which saw an overall increase in sales leads of 40%. That’s more traffic and more leads during a period of transition, where most companies would expect to see attrition. Lemons into lemonade, as they say.
This is the first time in BMA history that an Online Search campaign has won both the division and category, marking a watershed in the way marketing is accomplished, measured and appreciated.
It's Unified Marketing™ and it's waiting for you. Our expertise is at the intersection of where technology, strategy and creativity meet. If you're interested in learning how it applies to your business, fill out the contact form below, and we'll get back to you immediately.
