Thought Leadership

Knowledge is power.

Knowledge reigns in the ever-evolving marketing and advertising industries. At Faction, we believe in the power of knowledge to guide marketing strategy, hone marketing programs and reveal marketing opportunities.

We keep a constant pulse by engaging in active reading, writing, and believing in thought exchange, and we leverage a collection of resources to educate our industry, our clients and ourselves. In this section of the site, we share with you knowledge, insights and resources pertaining to the marketing and advertising industries.

Believing that knowledge sharing strengthens our client relationships and educates the marketing community we've provided some of our favorite feeds below.

American Copywriter is a Blog about a podcast about advertising and other stuff people think about too much.

AdPulp serves up the daily juice from the Ad Biz.

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.

Matt Cutts works at the Googleplex and at his blog writes about Google, search engine optimization traps and whatever comes to his mind that won’t “waste people’s time.” Of all the Googlers around who have blogs, Matt might be the most outspoken when it comes to Google itself, and people in the search industry started checking his blog for semi-official "weather forecasts" on Google updates.

Chris Baggott's Email Marketing Best Practices - Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute.