Media Buying + Planning

One goal: Optimizing your media dollars.

Faction’s media buying and planning team has extensive experience in both traditional and digital media channels. Media services from Faction range from customer habit research and media negotiation to placement and redeployment. It is imperative in proper media planning to have a full spectrum understanding not only of your own company’s goals, objectives and actions, but also to have a full understanding of how your competition is leveraging their specific media campaigns.

We are tuned-in, always. We monitor your campaign performance down to the individual creative execution and ad placement. We’ll track links to vanity URLs and optimize in real-time those that are not performing to our standards. Knowledge of your opposition is key to building a strong and indefensible media campaign. Using search analytics we’re able to monitor and update your rivals and their site traffic, comparing it one-to-one with others and your own. For Faction, a media plan is not a “set-and-forget” process – there are opportunities to be unlocked during an ongoing campaign that can lead to big gains for our clients.