Search Marketing

A simple process yields clear results.

Faction Media provides recognized world-class Search Engine Marketing (SEM) solutions that connect clients directly to their online target audiences through market research, analysis, strategy and design. The concurrent use of paid, organic and social optimization search tactics corners your target demographic at the exact moment they are seeking information.

SEM provides brand and category visibility, an understanding of audience, reach, frequency and clear Return On Investment (ROI) benefits. The massive scale and absolute precision of Pay-Per-Click allows your company to simultaneously target and track your campaign with time-tested, industry proven accuracy.

Search is the single largest point of entry for 90% of all web sites. Typically 5-15 brand level phrases will drive 55% - 70% of traffic to a web site, to your web site. Combining analytics with SEM utilization gives our clients a clear understanding of what terms, in which vehicles, in which markets drive desired site behaviors, leads and direct/channel sales.

Faction stands out in the SEM and SEO fields, winning consecutive awards for Search Strategy, recognized by the Business Marketing Association International Pro-Comm Awards (marking the first time that any search effort has been awarded the prestigious Silver Sledgehammer award).