Thought Leadership
Knowledge is power.
Even in an ever-evolving marketing and advertising industry that seems to be built around flashy content for those with short attention spans, progress and success are predicated upon knowing how and when to reach specific audiences. At Faction, we believe in the power of knowledge to guide marketing strategy, hone marketing programs and reveal marketing opportunities.
We believe in keeping a vigilant eye on trends and an intense focus on active thought exchange. Sharing knowledge strengthens our client relationships and our industry, and here we’d like to share some of our favorite news feeds, blogs, books, articles and recipes for success.
American Copywriter is a Blog about a podcast about advertising and other stuff people think about too much.
Top Star Wars lines improved by adding the word "pants"
When Collapsing Ads Goes Bad
We love the WTF blanket
Hugh McTighe 1941-2009
60's book designs done EXACTLY right just a couple days ago
#AC 61 Now Available
Waving a Terrible Towel™ from Chistmas '72 to now
Two ways to be part of our Super Bowl podcast
A very warm scene from the inauguration
AdPulp serves up the daily juice from the Ad Biz.
Don't consume. Be
Learning to Listen Is an Important First Step. But Learning to Act On the Info Provided Is The Critical Second Step
Web Architects, Like Real Architects, Build For The Long Haul
Elite Runners and Their Shoe Brand Schooled By A Teacher
Today In Twitterverse: Hyperlocal FTW
First Iceland, Now Sweeden
Cause-Related Meet Your New BFF, Social Media
Haggling Over Price and Cheapening A Brand
And All This Science I Don't Understand
Climb Aboard Harley's Lovely Cliché
Long Copy Ads, Courtesy Of The Onion
Not 2000
Today In Twitterverse: Pitching Pitch Black Porter
Yammer Wants to Know "What Are You Working On?"
Hate the Pod, Not the Pea
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Matt Cutts works at the Googleplex and at his blog writes about Google, search engine optimization traps and whatever comes to his mind that won’t “waste people’s time.” Of all the Googlers around who have blogs, Matt might be the most outspoken when it comes to Google itself, and people in the search industry started checking his blog for semi-official "weather forecasts" on Google updates.
Pointers for Google Japan paid-post story
Learn about the Canonical Link Element in 5 minutes
Write to a Google Spreadsheet from a Python script
Where to find me, first half of 2009
Google and Big Ideas
Good books to read?
Four Things You Need To Know About Knol
Detecting Googlebombs
How Not To Launch A Twitter Account
Chris Baggott's Email Marketing Best Practices - Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute.
Chris Baggott's Guide to Blogging - Blog Action Day 2008 End Poverty
Chris Baggott's Guide to Blogging - In tough times, you better be easy to find
Corporate blogging software - Where do you turn when everyone is inboxed-out?
This Needs a Name - GET NAME - Lindsey
Chris Baggott's Guide to Blogging
Compendium Blogware Update
Compendium Is looking for a director of Marketing
Corporate Blogging Webinar
Inbox 2.0 - Long Live Email
